About the Brand

Sunshine Roots was founded with a passion for natural beauty and community empowerment. Inspired by a personal journey, our founder, Tasandra Benn—a proud Guyanese-born Black woman—set out to create high-quality, natural solutions for curly hair after struggling to find any during her pregnancy.

Our products are lovingly crafted using premium natural ingredients and luxurious fragrances, celebrating your natural beauty while providing chemical-free alternatives for hair and skin care. At Sunshine Roots, we are dedicated to radiating confidence, embracing natural textures, and uplifting our community.

Join us in embracing your roots—naturally, beautifully, and confidently.

Community

Sunshine Roots proudly brings natural care to local markets and events, connecting with customers face-to-face and sharing the love for healthy hair and skin. Catch us at a vendor pop-up near you!

Customer Reviews

  • Great Product

    The sunshine serum is great. Love the smell and I can already see results. I will definitley add to my hair regimen permanently!!!

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  • "Zaddy" Shea Butter

    I used the Zaddy beard butter and let me tell you the compliments along with the smell alone was worth it. Defintely going to stock up! Great product, my beard smelled and looked amazing and was really soft. I would give it 100 starts it’s just that great.

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  • 10/10

    I love this product... smells great with smooth application and customer service is great!!

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  • Love this brand!

    Out here glowin’ like Bruce Leroy. Beard flourishing thanks to #sunshineroots soakin in the southern sun

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